Jack Klinefelter

Jack is a thirty year marketing and sales veteran with an insatiable appetite for contributing to the sales success of others. After leaving Cox communications in the late eighties Jack has serviced clients such as: Goodyear, Allstate, Verizon Wireless, Steinway & Sons, and numerous independent businesses. His knack for creating targeted strategies has endeared him to clients who he has been privileged to service in many instances for over two decades.

Don’t Be Color Blind

There is a HUGE shakedown in progress in the world of third party cookie targeting. Google and Meta are scrambling to do workarounds to the tsunami of government privacy regulations, and for many of those less experienced marketing folks it may feel as if the targeting sky is falling. They won’t admit it in a […]

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Make More of 2024

As one year passes and rolls into another one, it is important to examine what we have learned from the passing year that we can take into the next one in an effort to make it better. Since the landscape of digital marketing changes with new trends and legal restrictions it is NEVER wasted time

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One Size Does NOT Fit All

I’ll begin this article with a word picture which I’ll tie back to sales and marketing: Imagine you are sitting in a boat with some friends and want to catch fish, fish of different species. Some of you prefer this type and others another because they taste different or fight better or would make a

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Get Permission, Not Forgiveness

    Consent marketing is the new rule of the day. With privacy laws littering the digital search landscape, retailers are left with a targeting quandary because of neutered search capabilities that big tech seems happy to accommodate. Forget being pragmatic and realizing that it serves both buyers and sellers best if what is served

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An Earned Unfair Advantage

In the digital marketing space, there is an advantage that can be found nowhere else in the piano industry except at Prospects International: the amount of AI working to find piano interest leads for our clients. Allow me to define the type of AI to which we are referring. It is not the replacement of

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