The first time around using LeadFlow we were unprepared and frankly a bit overwhelmed. This second time around is so different. We are so excited. Our sales staff is doing a great job of following up and turning the leads into sales. Everyone, even people who can’t use you because of exclusivity, were saying good …
Past LeadFlow Clients Migrating Back into the Fold at an Impressive Rate! Read More »
How chronological order can be profitable… In years past, “out bound” prospecting direct sales skill sets were not a necessity in the piano industry. Traffic was sufficient, representatives gave great demos, folks had discretionary income to spend and life was good. Today, after the“Amazon-ing” of America, the world is a much different place and the …
We now serve “day to day” lead generation clients in more than 50 markets. We serve them with over 75 programs which feed leads to over 150 sale associates. We have accomplished this by generating over 60,000 leads since we began keeping track in July of 2015. We have been successful in not only the …
Prospects International Achievement Announcement Read More »
Marketing is not new. The next time you’re having breakfast at Cracker Barrel, notice some of the old advertisements hanging on the walls for ambience. Selling isn’t new. The old west’s traveling salesmen offered elixirs and antidotes for a number of ailments. By the time the salesmen had worked their way through a couple towns, …
-and Its Proper Answer Overcoming the “I need the price now” syndrome. In some industries, it is common place to publish the cost of a good or service. In the piano industry, if you start addressing the specific cost of an instrument before you establish value and before you have the potential buyer experience an …
It is important to apply many of the Event Flow techniques to your day to day selling. We learned from weekend events a long , long time ago that appointments afford us the highest possible closing ratio. The same is true for day to day selling as well. Appointments should be the goal whether you …
The Argument for “Leads” over Branding Since 2007 piano dealers have been struggling with what their advertising mix should be. What to buy became more difficult when the dollars became fewer and further between. It is hard in this economic “new normal” to justify ad dollars in general, especially if you aren’t getting track-able results …
Appointments, as we all know, provide historically higher closing ratios than walk in traffic. Let’s take a step by step look at what we suggest will give you a higher attendance rate and lower rate of no shows: the EventFlow Appointment Setting Method, based upon positive “real life” results from major college sales, symphony sales, …
