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The Value of Keeping up with Your Inventory List
Years ago Proctor and Gamble came up with a slogan for one of their products that I want to use to set up this short and helpful article. That slogan was, “You Only Have One Chance to Make a First Impression.” It was a slogan to promote their dandruff shampoo and it was very successful.
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Selling the Opportunity not the Piano
This is a writing which addresses the proper way to convert online piano interest into “live” showroom traffic. Simultaneously, it is an article on how not to achieve it. A popular perception is growing that since many prices are available online that pianos should follow suit. MSRP’s are available for most everything online; more and
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The Most Powerful CRM in the Piano Industry Launches!
Prospects International is happy to announce that after over a year of development and planning, PianoLeads 2.0 is now in use and aiding the followup success of our clients! Based upon a color coding system, similar to that of the first version, the new application allows the user much more freedom and intelligence than the
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ConcertFlow – A Phenomenal New Cultivating Tool
“You guys crushed it! Not only was our event sold out, but we sold an NU1 and acquired 3 new Disklavier Leads.”Joseph FoxFox Music House, Inc – Charleston, SC This past Saturday I received a call from a client who asked us to stop a ticket promotion for a concert in the store because the
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25 things I’ve Learned from Millennials
by a sixty-two-year-old sales professional After my last article I promised my 34-year-old partner that it would be the final essay. From here on out being “concise?” would be my standard order for presentation so here goes… in what us Baby Boomers would call “bullet form” or in other words the “short and skinny.” As
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SEO – The King has been Dethroned!
Tongue-in-Cheek Warning: 4 out of 5 stars for cynicism applied. If you are a Millennial who is unfamiliar with this ancient term, “tongue-in-cheek”, please Google it. (Googling is now a verb) When my young partner Joey Bouza was in college studying digital marketing, it was all about “pay-per-click”. Google was the main topic, and if
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Don’t Just Accommodate – Create and Generate to Grow
One of the most exciting new technological capabilities we have is the ability to find people online who are exhibiting interest in pianos. Accommodating existing interest is crucial to efficient harvesting and sales, BUT that is only half the battle. Why? Because no matter how good the harvesting machinery is, if there is not enough
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Tellin’ Ain’t Selling
“How not to talk yourself out of sales” Have you ever NOT bought something because you just couldn’t get comfortable doing business with a salesperson who seemed to be trying way too hard to get a sale? One of those needy representatives who talked too much, thinking if they cover every objectionable subject matter that
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PI Achieves the Lowest CPL in the Piano Industry!
It’s official, the “cost per lead” average for a Prospects International lead is now the lowest in the industry at an average of $23! By constantly monitoring then adjusting program ad content and imaging, targeting, plus landing page optimization we have dipped far below our first-year mark in 2015 of $30.97 to the current average
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