This is the first in a series of three articles about key fundamental digital marketing analytics. CPL -The Cost per Lead Formula is arguably the most important element with which you can measure the efficiency of your lead generation efforts. No doubt it is incredibly important. Leading digital marketing resource, “Bright Orange Thread,” describes the […]
Are you paying too much per lead? Read More »
Goals are “fugazi’s” unless you have a specific plan to achieve them. We all want to sell more product, that’s a given. The “wants” are never the problem, it’s the “how’s” that take the most planning, focus, and execution. When it comes to sales and digital marketing, the “Lead Funnel” is an element that can
The PI Lead Funnel Read More »
Dealing in a new frontier requires some adventure that more familiar territories don’t require. With lead generation being so new to the piano industry, those who jump in and begin learning to create and subsequently follow Internet leads know that this is unchartered territory and that a new journey is about to begin. If a
What Does Being a Good Digital Partner Mean? Read More »
This topic is so important, I have covered it thoroughly and believe all the content to come is relevant, so be forewarned and enjoy. It may assist you in the most important decision you need to make relative to your company’s sales future: who is in charge of your Internet lead generation? Please read on.
Should I be a Digital Marketing DIYer? Read More »
Download Follow Up Example Scripts…
Digital Leads Follow Up – Essential Training (Webinar) Read More »
Innovations are the Reason the 2017 Prospects International Forecast is so Bright! Since taking EventFlow and LeadFlow to the streets, Prospects International has uncovered and provided its clients with more piano interest leads than any single entity in the history of the piano industry. That’s good news, yet we are not without challenges; that’s reality.
2016 PI Innovations Read More »
So, fair warning at the outset: if you are opposed to being challenged and don’t believe in constructive criticism, STOP now and don’t read this article. The gloves are off with this one. I never would have offered up this advice for public consumption pre-2007; I never would have been this harsh back in the
Want a Little Cheese with that Whine? Read More »
An Alternative Sales Training Article This may not seem like a selling tool in the beginning, but it may be the most important lesson an already accomplished sales professional can learn. Allow me to set it up properly and I promise it will be worth your while. I first started writing songs in the 70s
Never Count Your Money, When You’re Sitting at the Table Read More »
The Piano Leads CRMM allows a company to efficiently organize, track and facilitate quality activity with their prospect pool. It sports fantastic management overview and capabilities and a dimension CRM’s don’t offer… marketing prompts and built in customizable templates for follow up. With Piano Leads every lead entered into the program is assigned a timer
Leads, being the blood of any sales organization’s body, are the most valuable entity your company can procure.Piano Event Flow™ has become a fixture for many dealers when they invest in a special event. This program provides weekend sale appointment opportunities. Piano Event Flowis a digital marketing strategy developed to target the potential piano buyer,
