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Make More of 2024

As one year passes and rolls into another one, it is important to examine what we have learned from the passing year that we can take into the next one in an effort to make it better. Since the landscape of digital marketing changes with new trends and legal restrictions it is NEVER wasted time

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One Size Does NOT Fit All

I’ll begin this article with a word picture which I’ll tie back to sales and marketing: Imagine you are sitting in a boat with some friends and want to catch fish, fish of different species. Some of you prefer this type and others another because they taste different or fight better or would make a

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Get Permission, Not Forgiveness

    Consent marketing is the new rule of the day. With privacy laws littering the digital search landscape, retailers are left with a targeting quandary because of neutered search capabilities that big tech seems happy to accommodate. Forget being pragmatic and realizing that it serves both buyers and sellers best if what is served

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Final Takeaways from the “13 Things Mentally Strong People Don’t Do” Series

“Pragmatic Sales Psychology” short episode series, writing #28 This article will conclude the series. It has been an important journey, a journey examining a monumentally important need for mental strength for sales professionals who aspire to be the best version of themselves. Since everything good or bad starts wit an attitude, studying topics about being

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