The human psyche has a lot to do with how productive a person is. It also has a lot to do with how productive a person isn’t (or ain’t). Emotional and psychological fatigue are real things that actually should be felt by sales professionals who put in a hard day’s work. This canister sitting on …
As the country moves closer toward inviting guests back into businesses here are some important items to consider that may help you get back to the desired profit level more rapidly: Call every prospect you have and let them know that your company is taking every precaution to make your gallery the most safe and …
We recently shared some observations and visited with some of the piano industries top sales associates on this topic, enjoy…
Kind of a contentious title don’t you think? I apologize mildly but when you get to the end of this simple set of guidelines you may not require one from me. Why? Because, as I’ve stated repeatedly over the years – fundamentals are never obsolete and it is NEVER time wasted to review and self-examine, …
If You Want to be a Good Sales Organization – Act Like One! Read More »
With the pandemic in full swing and many dealer principals operating by appointment only, we wanted to revisit a topic which has now become more important than ever… thus the title of this writing. Before we all got sucker-punched by a circumstance no one saw coming, I was constantly and consistently encouraging sales associates, especially …
The Exciting Positives of Working by Appointment Read More »
In light of current events digital marketing has taken the forefront for many piano dealers as the most reliable source of new potential sales relationships. This articles intention is to accurately couch the situation at hand and in the end find some strengths and solutions to focus on. The first opinion I want to express …
You Can’t Judge a Book by its Cover… or a Lead by its Response. Lead Enrichment is a game-changer and an eye opener. Through the PianoLeads 2.0 CRM approximately 50% of the leads populate with valuable social media information about the person who filled out the form and converted. How is Lead Enrichment a Game-changer? …
Diversification is something that can be a powerful strategy in the financial world. It is also the best digital marketing approach for the piano industry. Let’s examine some realities about the piano industry that mandate how much sense a diversified digital marketing approach makes: In any given six-month period, about 4% of the national population …
The origin of the saying: (disregard the gender please and put the origin of this phrase into context) was coined during the California gold rush in the mid 1800’s and borrowed by Mark Twain in a book about the California gold fever. We unapologetically borrow it once more to make a HUGE marketing claim… “claims” …
Enjoy the recorded live PianoLeads 2.0 introduction webinar. Here we explain how to use the new PianoLeads 2.0 CRMM prospects management tool!
