Resources

There’s Gold in Them Thar Hills!

The origin of the saying: (disregard the gender please and put the origin of this phrase into context) was coined during the California gold rush in the mid 1800’s and borrowed by Mark Twain in a book about the California gold fever. We unapologetically borrow it once more to make a HUGE marketing claim… “claims” …

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PianoLeads On-Boarding Webinar

Enjoy the recorded live PianoLeads 2.0 introduction webinar. Here we explain how to use the new PianoLeads 2.0 CRMM prospects management tool!

Emergency Piano Sale Appeal

from the CEO of Prospects International Dearly Beloved Piano Dealer Principals, Sales Managers and Sales Associates, I beg you to listen to this appeal if you are not 100% engaged in using the color- coding feature in PianoLeads 2.0 or a color-coding system inside your CRM of choice. YOU ARE LOSING MONEY!!!!!! Why should my …

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5 Steps to Sales Success

How chronological order can be profitable… In years past, “out bound” prospecting direct sales skill sets were not a necessity in the piano industry. Traffic was sufficient, representatives gave great demos, folks had discretionary income to spend and life was good. Today, after the“Amazon-ing” of America, the world is a much different place and the …

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SEO – The King has been Dethroned!

Tongue-in-Cheek Warning: 4 out of 5 stars for cynicism applied. If you are a Millennial who is unfamiliar with this ancient term, “tongue-in-cheek”, please Google it. (Googling is now a verb) When my young partner Joey Bouza was in college studying digital marketing, it was all about “pay-per-click”. Google was the main topic, and if …

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