“Pragmatic Sales Psychology” short episode series, writing #21”
In today’s society, the most relevant example of envy is undeniably social media posts, primarily Facebook. A 2013 study entitled “Facebook Envy: A Hidden Threat to Users’ Life Satisfaction” explains the unwanted negative effects many people have when browsing social media. On a personal level, that is a self-esteem issue; on a business level it is an image barometer. Vital Facebook pages are a healthy branding element for many successful businesses these days and if you aren’t branding using every possible tool in the tool box, you are missing an opportunity to present your company or yourself as a vibrant buying option. In fact, your personal or professional page can be a dear friend to your image as an individual sales professional in addition to any positive social media messages your company or the one you work for places.
The most successful business operators are most concerned about being the best version of themselves; they do not spend a significant amount of time and energy being overly concerned about what the competition is doing. Should you keep your ear to the tracks and be aware of how the consumers are being approached by your competition? Of course. You must know what objections might need to be overcome. Yet, being too concerned, especially if you feel threatened by your competitor’s success, shines a light on a lack of confidence that no sales staff should allow to be a part of their culture. You should acknowledge your competitor graciously if they are brought up in conversation, just take care to not fall into the trap of putting them down to elevate yourself. That tactic can create unnecessary distrust in the psyche of the consumer. Being overtly resentful of your competition or a competing sales pro can often be perceived as a sign of weakness.
If you want to attract other successful people as prospects, your demeanor needs to be one of “being comfortable in your own skin.” Most successful people spend more time chasing their dreams than examining the activities of others. Here’s a great old observation based cliche: “Highly intelligent people talk and think about ideas, normally intelligent people talk about places and things, and marginally intelligent people talk about other people.”
By taking the high road, you have no internal resentment to deal with. Since “People Buy From People They Like” it behooves you to work harder than your competition at being a friend. Why? As I’ve stated numerous times,”The Company With the Most Friends Wins!” Wins what? A better reputation, therefore, more business and business referrals. The best way to true success is to love what you do which allows you to be your authentic self. I tip my cap to the millions of American business owners, managers and sales pros who are doing what they believe they are called to do. That is the only true way to adhere to your authentic self and be the very best business and personal version of yourself.
“Resentment is like drinking poison and then hoping it will kill your enemies” – Nelson Mandela
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