Innovation Announcement…

Bridge Widgets Achieves Lowest CPL in Piano Industry History!


The innovation goal was simple. It was in the spirit of this Steve Jobs quote –
Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

We wanted to help our clients enjoy capturing a percentage of their web traffic by converting said percentage into workable leads. We were blessed enough to be successful on their behalf. It is a very inexpensive addition to their digital marketing strategy/portfolio but a very pragmatic and profitable one.  

The cost per lead varies by web site, depending upon the amount of traffic and the conversion rate, but suffice to say, it has been a winner in all twenty plus markets it has debuted in. 

A typical LeadFlow cost per lead (CPL) is south of $30, with many markets closer to $20. The national average for luxury market leads is in the $42 range. This only addresses cost per lead relative to volume without the quality… that is a totally different conversation. Bridge Widgets in an average market size provides a $13 CPL with many markets enjoying a less that $10 CPL (cost per lead).  

The quality of the leads is authentic in that they come from folks that have been proactive and visited our clients’ sites. 

It is important for our clients to get a feel for the makeup of their site leads for the first time because of Bridge Widgets. Other captures have typically been survey oriented and not as well received by consumers mostly because, well who really enjoys taking time to do a survey in our busy world?

We take our position as the largest providers of piano lead generation seriously and will continue to serve the over 200 sales associates that get leads from us every day with future innovations and sales support.

 If you are not a Prospects International client and you have an interest in learning more about the finest lead mining operation on the globe, don’t hesitate to contact us. If you are not in an exclusively protected area, it could be one of the most important calls you make to assure yourself of the highest number of sales opportunities in 2023.

* With over 1.3 million piano interest leads generated, our piano interest audience intelligence is unmatched.

Jack Klinefelter
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