The Shrinking Industry Adjective Debunked!

We have the most exciting news of the last two decades for piano dealers! There is no reason for the word “shrinking” to be used in conjunction with the piano industry/business and if those building and selling the instruments use it, it means that they are not aware of the overwhelmingly and impressive volume of piano interest on the Internet!

At Prospects International, we have been awarded the privilege of providing leads to over 150 sales associates nationally. I don’t bring this up to brag, (although we are proud to assist so many hard working sales folk) I bring it up as proof positive that there is much, much more piano interest online than people, other than our clients who experience it everyday, would believe…

Above is a sampling of just the last 100 leads we’ve generated for our Piano Gallery Clients coast to coast! As you can see, they are being generated at a rapid rate which is indicative of the phenomenal amount of piano interest being expressed online. 

The demand for pianos and the opportunity to educate and sell the public the benefits of playing are obviously alive and well, it’s just that with the Amazoning of the world, to capitalize on it, we need to leave the old playing field and suit up for the new one.

Another analogy we use a lot is that the “tools in the tool box” have changed in this digital age. It makes no sense to “worry” so much about SEO when lead generation can provide what sales pros really need – someone to talk to. The stark reality and large difference is that the majority of relationships available to begin a sales opportunity with are now online.   

If you would like to replace the missing floor traffic revenue with digital prospects please contact us. If we aren’t working an exclusive LeadFlow relationship in your area we would be glad to do some discovery and see if your company is a good candidate to take advantage of the staggering amount of online piano interest in your market. You can access complimentary research using this link: Request a Marketplace Analysis…

Over the years, in the world of marketing and social studies, we have been blessed with many wise and visionary writers. Twenty two years ago Dr. Spencer Johnson wrote a book entitled “Who Moved My Cheese?”… subtitle: “An Amazing Way to Deal with Change in Your Workplace and in your Life.” I’ll end by stealing a line from that book which rings true today – The fact is, like it or otherwise, that the world is constantly changing. And while not all change is good or necessary it always creates new opportunities, whether we recognize them immediately or not.

Jack Klinefelter
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