PI Sales Academy

It is fitting for us to end the PI Sales Academy series of articles and subsequent quizzes with this topic. I guess we saved what, in my opinion, is the “best for last.” Chemistry is actually the result of many things: good communications between company members, everyone pulling in the same direction, a company sales […]

Nobody who plays an instrument can argue that lessons, whether informal or professional, were important in learning how to play. Architects learn proper drafting techniques in trade school. Athletes not only have coaches but personal instructors. Post graduate degrees help professionals achieve a higher level and better pay grade. Learning a craft allows a person

This will be an unpopular position by many I’m sure, yet a subject that must be examined. In our commodity driven society sales professionals who do a good job of selling luxury items are becoming outliers. As time moves on and more companies rely on AI instead of real people with which to service their

The purpose of this document is two-fold: First: To define historically-proper event protocol. Second: To explain the reasons for and benefits of sales psychology. This entire flow is based upon a successful theme and marketing plan executed to cause traffic that needs to be processed efficiently. It also presupposes a group of attendees created by

As a regional sales manager and national sales coach for Cox Communications early in my career, I had a V.P. of sales named Russ that I worked under. He was a reasonable man and used a saying I never forgot that went, ”Fools can figure and figures can fool.” He had certain numbers that were

What is sales psychology? Sales psychology can be defined as a process that studies the psyche of your target market. Can you see the person’s psyche you are selling to in a physical, one-on-one setting? No. Can you see the wind, electricity, or molecules without the proper microscope? What about love? Can you see love?

We used to have a drawing from when our daughter Lauren was pre-school age on our refrigerator. It was a sunny and positive little picture  done in crayon with these words, “I love the wold, I think its beutiful.”  There is an old school country song by storyteller Tom T. Hall entitled “Old Dogs, Children

Have you ever noticed that almost every time you walk into a Walgreens drug store, the POP (point of purchase) person says, ”Welcome to Walgreens?” Wonder why? The answer to that question is: because the CEO and board want to brand their chain as the most friendly and remind their employees of what a priority

Fast talking salesmen (no gender intended) of the past painted a negative picture to millions of consumers. There have even been some self-professed sales and marketing experts over the years that held to the “More You Tell, The More You Sell” theory; I’m not one of them. They believed that when you get a captive

Oh no, it was bound to happen. The “musically higher purpose attitude” was bound to be espoused given the writer of this course, yet I really must go here. I believe that when we place more music in people’s lives, we serve a greater good. We serve mankind. Music is sanity. This message should be