There is a HUGE shakedown in progress in the world of third party cookie targeting. Google and Meta are scrambling to do workarounds to the tsunami of government privacy regulations, and for many of those less experienced marketing folks it may feel as if the targeting sky is falling. They won’t admit it in a client meeting, but you should hear the panic and buzz behind the scenes in the marketing publications, podcasts and blogs being circulated. They feel the neutering. It hurts!
As we re-enter the realm of contextual and consent marketing, colors can be your best targeting friend. Why? If you are using the PianoLeads CRM, it allows us to spice your AI up with intelligence gathered and paid for by LeadFlow conversions that you paid for and own. Even if it is not your primary lead management resource, the PianoLeads CRM does something no other resource does. It feeds audience intelligence to the world’s most successful piano lead generation platform. Intelligence is no longer as readily available through search capabilities wounded by the plethora of privacy laws being exacted on the search engines, therefore small businesses.
There are sales psychology reasons for the colors as well that can elevate your staff to higher sales performance levels but that is a separate, important conversation for another day. Today we encourage you to color code to constantly provide important, legal and consensual online profile information that will allow us to continue to serve up ads to the best possible cyber audience. This quality of lead refinement is not available anywhere else and is only available if you color code and give the system the data it needs to feed its search engine information about the leads who were willing to talk to you and purchase from you.
In challenging times when the floor traffic and phone calls slow down, what is a sales professional’s best friend? Someone to talk to, a lead. That is what a salesperson needs and with your color coding help we can organize the activity data and continue to refine, finding new and better opportunities. Get out your crayons, kids, and let’s color! We’ll all be better off for it.
“Today, it is clear that Internet organizing is vital to our future success”– Martin Frost
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