In the digital marketing space, there is an advantage that can be found nowhere else in the piano industry except at Prospects International: the amount of AI working to find piano interest leads for our clients. Allow me to define the type of AI to which we are referring. It is not the replacement of humans by intelligence; it is the gathering of paid for intelligence for the purpose of the highest possible level of online marketplace targeting. The “audience intelligence” data pool I am speaking of is the largest ever compiled in the history of the piano business, globally.
It is an insurmountable advantage for us, at this point in the piano industry, as far as “piano interest profile data” is concerned. Why insurmountable? Because, a ton of the intelligence was mined before the iOS and other more recent, privacy laws came into being and allowed us an 8 year head start as we created millions of leads globally, including in the UK, Canada, Germany, Australia, France and Mexico. Even IF an agency knew as much about the piano business as we do (and we’ve got a thirty-plus year head start there), they will never be able to rival what we know about what the piano buyer looks like. As it has been with all effective marketing since the beginning of time, targeting is the first element of a successful strategy. The ability to target better than anyone on the planet is a HUGE advantage in the lead gen services we provide to those who employ us in the industry.
As mentioned, the specific form of AI I am referring to is “audience intelligence.” Since Prospects International became a legal entity in July of 2015, we have generated over 2 million leads globally, a feat that has never before been accomplished. We don’t want to “puff the goods”, but reality says that if you go conservative and figure 5% of them turned into a piano sale (and it’s closer to 15% for events), it stands to reason that we have contributed significantly to the health of the industry the last 8 years… as of this writing in 2023. The amount of prospect data being provided by our many applications has allowed us to paint a more accurate online picture of the profile of a piano buyer than ever before. This is an impressive, but unfair advantage compared to the “do-it-yourselfer” or the local agency trying to wrap their mind around a new Industry and its idiosyncrasies.
Since nowhere else on the planet can any entity better explain what an online piano prospect looks like… we rightly claim a totally earned and unfair advantage. The data that we mine gives us profiling information from a global platform that identifies common denominators and serves up the best possible online leads.
When the privacy laws started to constrict public search capabilities, it unintentionally handed an unfair advantage to companies with enough foresight to create a profiling machine such as our PianoLeads CRM* which compiles massive amounts of piano interest internet data available nowhere else. Agencies and “do-it-yourselfers” are left starting fresh out of the gate with restricted search filters, profile catalogs, capabilities and the task of gradually, over the years, growing their data pool. As of yet, none we’ve reviewed have a harvesting funnel competitive to the one we began building in 2011, which inspired the 2015 formation of Prospects International.
If you would like to enjoy an unfair online targeting advantage over your competition, consider putting us and our audience intelligence to work bringing you the highest quality leads available. If we’re not already working with a dealer in your market, we will be happy to serve you.
“You can have data without information, but you cannot have information without data” – Daniel Keys Moran
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