Prospects International Exclusivity Announcement It is the strict policy of Prospects International to protect ALL proprietary information gathered during the lead generation services rendered for all their clients. To be specific, PI personnel will not share themes, targeting, graphic presentations, dates, strategies, correspondences or any private information with any other businesses. Furthermore, PI will not […]
Exclusivity Press Release Read More »
Since the dawn of mankind selfishness has been a human characteristic. Many philosophers over the years have advised us to embrace selflessness. The major religions of the world are racked with conflict because in doctrine they espouse caring and concern but are taken over by the radicals, who for personal gain, twist the values of
A Rant Against Sales Cannibalism Read More »
Forgive the tongue in cheek title. I couldn’t help myself. At times, I have a bit of a humorous and smart-ass approach to sales training. I believe that a sense of humor is essential to surviving a sales career. About the title, it’s not meant to be malicious. In fact, I speak to myself in
Color Code Your Way to a Brighter Sales Future Read More »
A long time ago, a Tennessee business man told me he knew that 50% of his advertisement worked; he just didn’t know which half! We have come a long way with better CRM’s and tracking capabilities. With lead generation in the new marketing landscape, we have a better feeling than ever about where our business
I will answer that question in some detail yet let me first say I am going to depart from the service oriented, thought leader articles I usually provide and take the opportunity to promote our flag ship program, EventFlow. The retention rate of our EventFlow program is unparalleled. Why is EventFlow a constant sales event
Why is EventFlow so Popular an Event Campaign? Read More »
This is the first in a series of three articles about key fundamental digital marketing analytics. CPL -The Cost per Lead Formula is arguably the most important element with which you can measure the efficiency of your lead generation efforts. No doubt it is incredibly important. Leading digital marketing resource, “Bright Orange Thread,” describes the
Are you paying too much per lead? Read More »
This topic is so important, I have covered it thoroughly and believe all the content to come is relevant, so be forewarned and enjoy. It may assist you in the most important decision you need to make relative to your company’s sales future: who is in charge of your Internet lead generation? Please read on.
Should I be a Digital Marketing DIYer? Read More »
Digital Marketing is No Exception! It is with the greatest amount of professional salesmanship conviction imaginable that I share these thoughts. I apologize in advance to those who are of the mindset that they will be able to ignore or short cut this painful yet profitable reality: fundamentals are never obsolete. Saving time, a true
Fundamentals are Never Obsolete Read More »
Many shoppers educate themselves online before making a purchase. Floor traffic has dried up compared to the good old days. Visitors that do show up in person are better armed with more product knowledge than ever before. In this day and age, a purchase often originates from digital marketing efforts. This means you’d best be
Internet Marketing Conversion Definitions and Realistic Expectations Read More »
Dealing in a new frontier requires some adventure that more familiar territories don’t require. With lead generation being so new to the piano industry, those who jump in and begin learning to create and subsequently follow Internet leads know that this is unchartered territory and that a new journey is about to begin. If a
What Does Being a Good Digital Partner Mean? Read More »
