The origin of the saying: (disregard the gender please and put the origin of this phrase into context) was coined during the California gold rush in the mid 1800’s and borrowed by Mark Twain in a book about the California gold fever. We unapologetically borrow it once more to make a HUGE marketing claim… “claims” […]
There’s Gold in Them Thar Hills! Read More »
These recommendations are all related to the most crucial tool you must have working on your behalf in today’s “new normal.” They are all relative to having an efficiently working sales funnel. In the old days it was a media mix or advertisement plan. Since conventional advertisement: radio, TV, newspaper, billboards and marriage mail no
The Top 5 Things You Can Do in 2020 to Dramatically Increase Piano Sales Read More »
If anyone out there can view these pictures of a once busy mall on a Friday night in 2019 and still think that they don’t need to excel at chasing down on-line digital leads, please e-mail me your address. I’m sending the guys in the white suites post haste. My wife was getting her hair
The Retail World as Definitely Changed its Playing Field Read More »
from the CEO of Prospects International Dearly Beloved Piano Dealer Principals, Sales Managers and Sales Associates, I beg you to listen to this appeal if you are not 100% engaged in using the color- coding feature in PianoLeads 2.0 or a color-coding system inside your CRM of choice. YOU ARE LOSING MONEY!!!!!! Why should my
Emergency Piano Sale Appeal Read More »
The first time around using LeadFlow we were unprepared and frankly a bit overwhelmed. This second time around is so different. We are so excited. Our sales staff is doing a great job of following up and turning the leads into sales. Everyone, even people who can’t use you because of exclusivity, were saying good
Past LeadFlow Clients Migrating Back into the Fold at an Impressive Rate! Read More »
How chronological order can be profitable… In years past, “out bound” prospecting direct sales skill sets were not a necessity in the piano industry. Traffic was sufficient, representatives gave great demos, folks had discretionary income to spend and life was good. Today, after the“Amazon-ing” of America, the world is a much different place and the
5 Steps to Sales Success Read More »
We now serve “day to day” lead generation clients in more than 50 markets. We serve them with over 75 programs which feed leads to over 150 sale associates. We have accomplished this by generating over 60,000 leads since we began keeping track in July of 2015. We have been successful in not only the
Prospects International Achievement Announcement Read More »
Marketing is not new. The next time you’re having breakfast at Cracker Barrel, notice some of the old advertisements hanging on the walls for ambience. Selling isn’t new. The old west’s traveling salesmen offered elixirs and antidotes for a number of ailments. By the time the salesmen had worked their way through a couple towns,
The Value of Bridge Building in the Sales World Read More »
Appointments, as we all know, provide historically higher closing ratios than walk in traffic. Let’s take a step by step look at what we suggest will give you a higher attendance rate and lower rate of no shows: the EventFlow Appointment Setting Method, based upon positive “real life” results from major college sales, symphony sales,
EventFlow Appointment Setting Method Read More »
The Argument for “Leads” over Branding Since 2007 piano dealers have been struggling with what their advertising mix should be. What to buy became more difficult when the dollars became fewer and further between. It is hard in this economic “new normal” to justify ad dollars in general, especially if you aren’t getting track-able results
Digital vs. Traditional Marketing Read More »
