The greatest defense is an “aggressive offense” when it comes to effective digital marketing. Since the only constant in the world events and marketing is change, innovations and workarounds are no longer a luxury but a necessity. The status quo is a moving target and good marketing firms keep their ears to the tracks and […]
How to Offset Privacy Laws With Organic Audience Intelligence Read More »
As a regional sales manager and national sales coach for Cox Communications early in my career, I had a V.P. of sales named Russ that I worked under. He was a reasonable man and used a saying I never forgot that went, ”Fools can figure and figures can fool.” He had certain numbers that were
Numbers-PI Sales Academy Blog/Quiz #13 Read More »
What is sales psychology? Sales psychology can be defined as a process that studies the psyche of your target market. Can you see the person’s psyche you are selling to in a physical, one-on-one setting? No. Can you see the wind, electricity, or molecules without the proper microscope? What about love? Can you see love?
Selling to the Unseen-Blog/Quiz #12 Read More »
We used to have a drawing from when our daughter Lauren was pre-school age on our refrigerator. It was a sunny and positive little picture done in crayon with these words, “I love the wold, I think its beutiful.” There is an old school country song by storyteller Tom T. Hall entitled “Old Dogs, Children
Everything Good or Bad Starts With an Attitude-Blog/Quiz #11 Read More »
We are pleased to announce that, as of today, the chat feature on our Bridge Widgets program will now be more aesthetically robust. A pop-up image displaying the next associate in the rotation, instead of the universal chat icon we’ve been using, will appear on the client home page. This image will be more predominant
Announcement: Bridge Widgets Improves Chat Feature Read More »
Have you ever noticed that almost every time you walk into a Walgreens drug store, the POP (point of purchase) person says, ”Welcome to Walgreens?” Wonder why? The answer to that question is: because the CEO and board want to brand their chain as the most friendly and remind their employees of what a priority
Why a Standard Way of Answering the Phone is Important-Blog/Quiz #10 Read More »
Fast talking salesmen (no gender intended) of the past painted a negative picture to millions of consumers. There have even been some self-professed sales and marketing experts over the years that held to the “More You Tell, The More You Sell” theory; I’m not one of them. They believed that when you get a captive
The Importance of Selling One Thing at a Time-Blog/Quiz #9 Read More »
Before I reveal the most successful three elements in a digital marketing portfolio (based upon real performance in the marketplace the last several years), allow me to tell you a “greatest hits” version of how they came to be. In 2013, Tammy and I at Direct Success Marketing began employing a bright young twenty-something-year-old digital marketing
Consider The Perfect Digital Marketing Trifecta for 2023! Read More »
Oh no, it was bound to happen. The “musically higher purpose attitude” was bound to be espoused given the writer of this course, yet I really must go here. I believe that when we place more music in people’s lives, we serve a greater good. We serve mankind. Music is sanity. This message should be
Selling With a Higher Purpose in Mind – PI Sales Academy Blog/Quiz #8 Read More »
Scripts are an often maligned item, and when constructed incorrectly rightfully so. Many scripts are hastily written and lack the “5 Steps to Successful Selling” lens to build them with and view them through. Since this course is built on the chronological organization of sales thoughts and topics, it will be no surprise to you
The Value of a Script – PI Sales Academy Blog/Quiz #7 Read More »
